Spotify to make use of Google’s AI to tailor podcasts, audiobooks suggestions


Reuters | | Posted by Singh Rahul Sunilkumar

Spotify, on Thursday, expanded its partnership with Google Cloud to make use of giant language fashions (LLMs) to assist determine a person’s listening patterns throughout podcasts and audiobooks to be able to counsel tailored suggestions.

Earphones are seen on prime of a wise cellphone with a Spotify emblem on it,(REUTERS)

Synthetic intelligence-powered LLMs similar to OpenAI’s ChatGPT and Google Bard, are skilled on an enormous quantity of information to generate textual content and different content material.

Google Cloud, owned by Alphabet, has a number of LLMs similar to PaLM 2, Codey, Imagen and Chirp which are skilled on textual content, codes, photos, audio and video.

Spotify has been an early adopter of AI, which it used for music suggestion algorithms a decade earlier. The Swedish firm is now aiming to make use of LLMs to duplicate that throughout its non-music content material similar to podcasts and audiobooks.

The music streaming large has been trying to enhance its earnings by rising its slate of revenue-generating codecs similar to podcasts and audiobooks.

It had beforehand promised high-margin returns from its expensive enlargement into podcasts and audiobooks.

“The evolution of our know-how has been matched by Google Cloud’s dedication to constructing the absolute best platform for our merchandise to run on and driving additional innovation with the rising capabilities of generative AI,” mentioned Gustav Söderström, Spotify’s chief product and know-how officer.

With the expanded Google partnership, Spotify can be exploring using LLMs to supply a safer listening expertise and determine probably dangerous content material.

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